Bushfire Appeal 2009
In early 2009, the world has watched with horror as bushfires relentlessly raged through the Australian state of Victoria, leaving indescribable devastation and loss in their wake. More than 1,800 homes were destroyed and hundreds of lives claimed by the fires.
We felt that Phoenix was in the unique and privileged position of being able to respond quickly and productively to this tragedy. The decision was made to raise money for the Victorian Bushfire Appeal by rushing through a special edition, charity version of the new Blue Butterfly card by Amanda Loverseed. Phoenix Trading donated 100% of available monies from the sale of this card to the Phoenix International Charity for distribution to the Red Cross Victorian Bush Fire Appeal 2009. In total $40,000 was raised in under one week.
Silent Auction of Artwork
Amanda Loverseed, the UK-based artist who designed Blue Butterfly, was so moved when she was told that her design had been chosen to spearhead this fundraising initiative, she immediately offered to donate her original artwork to be used in whatever capacity we saw fit to further augment the appeal coffers. It was decided to hold a silent auction for all AUS/NZ Traders to bid on the artwork. Karen Lewis accepts the original artwork from Amanda Loverseed – the prize in the silent auction in aid of the Bushfire Appeal in March 2009.