Phoenix Trading hits £1million charity fundraising target
London, 23 August 2010 – Phoenix Trading, one of the UK’s top 10 greeting card publishers, with its independent charity arm, The Phoenix International Charity, announced today that it has raised an amazing £1million for charity through the collective efforts of its directors, staff, artists and worldwide sales force of 11,000 Phoenix Traders and their customers.
The owners of Phoenix Trading started along the fundraising road fifteen years ago by raising £180 for Breakthrough Breast Cancer as a gesture to a friend afflicted with the illness. As the company has continued to grow, so too has its involvement in fundraising. In 2009, they raised over £70,000, from the sale of their charity Christmas cards, for over 90 charities including Cancer Research UK who received £28,000. This takes the total raised for cancer research charities to over £1/2 million. Other good causes, nominated by Traders, received between £100 and £750.
Last year, The Phoenix International Charity raised £136,000 for Children’s Hospices UK. Julian Hall, director of fundraising for Children’s Hospices UK, comments “It’s great to have such a level of support. The fantastic amounts raised by The Phoenix International Charity over the last two years will benefit children, young people and the families that rely on their local hospice. It’s truly amazing to see the efforts and results achieved from their fundraising activities.” This year’s donation already stands at over £140,000 with significantly more still to come. One very special and rather spectacular design, by bestselling artist, Gerry Murray, alone sold 100,000 cards and raised £50,000 in July.
Robin Bradley, founder of Phoenix Trading, says “It’s a great feeling to know that by working together, with all that collective enthusiasm and hard work, we give more per pound of profit to charity than many of the largest multinationals! We set up The Phoenix International Charity to deliver real support and we couldn’t be more delighted with the results. We’re all so excited; we’ve already started chasing the next £1million!”
For more information on The Phoenix International Charity please visit: phoenixinternationalcharity.org.
About Phoenix Trading
Phoenix Trading started in 1995 when three South London-based mothers, Robin, Susie and Vanessa, put a tenner each into a kitty to buy wholesale greeting cards from a local publisher. The three partners worked part-time for a year selling the cards direct to friends, family and at fundraising events for schools and charities. Now with an enthusiastic team of almost 12,000 Phoenix Traders worldwide and over 78 prodigiously talented artists, Phoenix Trading offers innovative products at well below what you’d expect to pay in the High Street and far more original in terms of design.As a direct selling, independent card publishing house, Phoenix Trading has sold in excess of 100 million cards. It donates a substantial amount of its profits to charity and has given £1million to charities to date. Phoenix Trading does not sell its products through conventional retail outlets; instead it markets an exclusive range of cards and stationery through its international team of Independent Phoenix Traders. Its direct approach offers exceptional value for money without compromising on the quality of the product and design.
Key stats and facts
- In 2009, the turnover was approximately £10.3M
- Phoenix Trading currently has 100 employees in the UK
- It has just over 9,000 Traders in the UK
- The company is one of the top 10 UK direct selling companies
- It is also one of the top 10 UK greeting card publishers
- Phoenix Trading currently has approximately 1% share of the UK greeting card market which is largely dominated by American publishers who control about 85% of the £1.7 billion retail market
About The Phoenix International Charity
The Phoenix International Charity was launched in 2008 as an independent charitable initiative to act as an umbrella organisation, bringing together corporate and Trader fundraising. The Phoenix International Charity is dedicated to providing financial assistance to a broad portfolio of charities from around the world, including Cancer Research UK, Children’s Hospices UK, CanTeen, the McGrath Foundation, Hospice New Zealand, the American Breast Cancer Foundation and French Les Restos du Coeur.
For more information please visit phoenixinternationalcharity.org.
About Children’s Hospices UK
Children’s Hospices UK is the national charity that gives voice and support to all children’s hospice services. We help children’s hospices to continually enhance the care and support they provide to children who are not expected to reach adulthood and their families. We raise awareness of the range of services provided by children’s hospices and fundraise to help them to continue to provide their services for free. We also campaign and lobby on behalf of children’s hospices, ensuring their voice is heard by government.
Children’s Hospices UK represents 42 operational children’s hospice services in the UK, with a further two services in the early stages of development. Each service is an independent charity which relies on public support to continue their work. Children’s Hospices UK fundraise on behalf of 41 children’s hospice services through our corporate fundraising scheme.
For more information visit our web site at www.childhospice.org.uk.