Red Cross Bush Fire Appeal

Artist Amanda Loverseed, holding the ‘Blue Butterfly’ card of her design.

In early 2009, the world watched with horror as bushfires relentlessly raged through the Australian state of Victoria, leaving indescribable devastation and loss in their wake. More than 1800 homes were destroyed and hundreds of lives claimed by the fires. The Red Cross Victorian Bush Fire Appeal 2009 helped support those affected in the aftermath.

Charity Card ‘Blue Butterfly’

Phoenix created a special edition, charity version of our Blue Butterfly card by Amanda Loverseed, donating 100% of available monies from the sales of this card to the Phoenix International Charity for distribution to the Red Cross Victorian Bush Fire Appeal 2009. A silent auction containing Amanda’s original card artwork was also held for Australian and New Zealand Traders to increase the donation available.

In total, over AU$42,000 was raised in under one week.

Over AU$ 42,000 was raised through the sale of one card, Blue Butterfly, in under one week